#trstd connect amsterdam

Why you should not miss #trstd connect

Get inspired by experts

Meet other e-commerce professionals and discover how AI is transforming the future of online trust and e-commerce. Go home with new insights, valuable connections, and practical ideas you can apply right away.

AI & Trust Valuable Connections Growth and Innovation

Programme

The programme combines an inspiring keynote with interactive roundtable sessions. To ensure there’s plenty of time for one-on-one conversations and meaningful connections, we’ll divide all participants into two groups: Yellow and Blue.

This ensures that every session remains small-scale and interactive, gives everyone the chance to actively participate, and allows each participant to attend both the keynote and a roundtable session. That’s why we call it #trstd connect.

1:00PM
Welcome and registration

Guests will receive a colored badge — (Yellow Group) or (Blue Group)
1:45PM
Welcome and introduction

Welcome from the Trusted Shops team
2:00PM
First session: Keynote “AI Chooses Brands. Yours?” and roundtable sessions

Yellow – Keynote: Jean-Marc Noël (#trstd) & Alexander Günsche (AWS) Blue – Roundtable discussions
3:00PM
Break

Groups switch rooms
3:15PM
Second round: Keynote “AI Chooses Brands. Yours?” and roundtable sessions

Yellow – Roundtable discussions · Blue – Keynote: Jean-Marc Noël (#trstd) & Alexander Günsche (AWS)
4:15PM
Networking reception & Indonesian barbecue

Round out the afternoon with a networking reception and a delicious Indonesian barbecue on the terrace overlooking the IJ. Enjoy great food and drinks, meet other e-commerce professionals, and chat with the speakers and the Trusted Shops team. So keep in mind that you won’t need to eat dinner at home.
6:00 PM
End of programme

Thank you for coming, and we look forward to seeing you at the next edition.

Trust is no longer a promise. It's proof.

The keynote “AI Chooses Brands. Yours?” will be presented by Alexander Günsche (Amazon Web Services, AWS) and Jean-Marc Noël (CEO and Co-founder of Trusted Shops). They will share their vision for the future of trust in the age of AI and explain how AI agents will increasingly influence which brands consumers see, trust, and choose—and why verifiable proof will become more important for people, brands, and AI. The keynote will be presented in English.

Jean-Marc Noël
Co-founder of Trusted Shops

On #trstd — the Trust Infrastructure for People, Brands, and AI, and why the era of unverifiable claims is coming to an end.

Alexander Günsche
Amazon Web Services (AWS)

On building a verifiable AI trust infrastructure with AWS, and how brands remain visible in an AI-agent-driven world.

The trust infrastructure for the digital world.

For people. For businesses. For AI. Verifiable trust signals, real reviews, verified identities, and protection against fakes—the foundation Trusted Shops has been building for over 25 years, now open to the world as #trstd.

50M+
consumer memberships

1M+
transactions per day

30K+
business members

Het Dorp, Amsterdam-Noord

Het Dorp is a unique waterfront venue where inspiration, knowledge sharing, and networking come together. After the keynote and interactive roundtable sessions, there will be plenty of time to continue the conversation, exchange experiences, and make new connections. We’ll wrap up the day with a networking reception and a lavish Indonesian barbecue, so dinner is also taken care of. The venue is just five minutes from Amsterdam Central Station and is easily accessible by public transportation, bike, or car.

The Village · Restaurant · Events

Address
Noordwal 1, 1021 PX Amsterdam

Location
Amsterdam-Noord, on the IJ

Access
Ferry from Amsterdam Central Station to IJplein (5 min)

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The same challenges. Better conversations.

Based on your profile, interests, and challenges, we’ll pair you with other e-commerce professionals who face similar issues and have similar ambitions. This leads to relevant conversations, relatable experiences, and valuable new connections.